Pepe Soho was born in Mexico City and from an early age showed artistic sensitivity and a very active mind. After several years of studying music, he performed his skills as a drummer in important forums in Los Angeles and in Mexico City. He then changed his focus to design, creating the SOHO clothing brand, which was a fashion icon for two decades. Later he ventured into the business world of entertainment creating the famous LOVE club.
Captura de Pantalla 2020 10 19 a las 10.09.43

This long and arduous career path was physically and emotionally draining, leading him to the decision to venture to India in search of the peace he felt he had lost. During this trip, he suffered a strong accident when he fell from a horse which marked the beginning of a dark stage in his life. After three years of seeing his health deteriorate, he lost the illusion of living.